Aspects of this topic are discussed in the following places at Britannica.
More than ever, southern California proved to be the vanguard of and magnet for the physical culture movement, especially when Joe Weider, a leading fitness promoter, moved his operations from Union City, New Jersey, to Woodland Hills in 1972. Originally from Montreal, Weider built a magazine and fitness product empire and in 1947, with his brother Ben, founded the International Federation of...
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